Our History
In 1929,
The Bliss Brothers started producing freshly made premium ice cream in Attleboro, Massachusetts with one goal in mind:
make delicious ice cream.
We continue their mission by using fresh, high-quality cream and milk. Bliss premium ice cream is still crafted with the same passion and care as the original Bliss Brothers, bringing joy to every scoop, now and for years to come!
Scroll to see our proud history!
Late 1800s
The Bliss farm established a dairy business under the name Locust Grove Farm, delivering milk to customers in Attleboro and Pawtucket.
1920s
Bliss Bros. Dairy Inc. was created when Thomas and Eva built a small dairy plant behind their home, along with an ice cream stand next to it at 697 Park St.
Bliss Cow Pastures
1930 - 1950
Horse-drawn delivery wagons were gradually replaced by trucks. Milk routes expanded north to Foxboro, southwest to Seekonk, and east to Taunton. The ice cream stand continued to gain popularity with local residents, and more flavors were added.
1940s - 1950s Milk Filling Machine
Ice Cream Parlor, Milk Bottling, and Ice Cream Plant - 1951
Bliss ice cream and sherbet gained popularity beyond the greater Attleboro area as the dairy began selling frozen desserts to other businesses. The wholesale ice cream division was born.
1971
A new milk and ice cream plant was constructed beside the original facility at 711 Park Street, where the plant remains today.
1951
Bliss Dairy Windows - 1951
Bliss Dairy Parlor Service - 1961
Bliss Bros. Dairy Family Restaurant & Ice Cream Shop, Attleboro, MA - 1978
1990s - Early 2000s
Bliss ice cream continued to grow in popularity and reach. The plant was upgraded, and the wholesale business expanded as restaurants, scoop shops, and other businesses increasingly chose Bliss ice cream for their customers.
Kent Bliss and his son David converted the Park Street ice cream parlor into a full-service restaurant. Five similar Bliss restaurants opened in Taunton, North Attleboro, Canton, Sharon, and Norton, operating at various times between 1966 and 2001. To this day, the original Bliss restaurant in Attleboro remains a New England icon, serving breakfast, lunch, dinner, and, of course, ice cream.
1978
The Bliss family sold the business to Bruce Ginsberg, owner of New England Ice Cream Corp. Bruce and his sons, Max, Ben, and Sam, now run the family business, committed to preserving the more than 100-year-old brand and continuing to produce premium-quality ice cream for the next century.
March 2015
Bliss undergoes major renovations to its building, plant, and grounds. To promote community engagement, walk-up windows and a large outdoor park were added for the community. The company also upgraded its manufacturing facility with state-of-the-art equipment to improve capacity and efficiency. In 2023, local “The Art of Life” artists Bonnie Lee Turner and Charles Clear were commissioned to paint two 20-foot murals celebrating ice cream and local dairy farms.
2020 - 2023
Bliss celebrated its 95th year of making ice cream in Attleboro, MA. Bliss acquired Blakes Creamery, a 100-year-old dairy company and producer of bulk three-gallon ice cream based in Manchester, NH.
2024
2025 - Present
The Ginsberg family continues to invest in and upgrade the plant with a state-of-the-art 6,000-gallon silo, along with piping and flooring replacements and new processing tanks. Bliss earns AA+ grade recognition from BRC for its continued commitment to food safety.
